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Faith Evans Ruch woke up on the wrong side of the bar this morning.

The folk-country singer/songwriter takes the idea of “living at the bar” to a literal place in the music video for “PBR Song,” the first single from her debut record 1835 Madison. It’s a fitting concept for a song that’s about a relationship that kept Faith trapped, often at the bar drowning her frustrations, from an album named for that very bar, the place where she first performed and found her voice just two years ago.

Directed by Edward Valibus productions, the video continues the flirtation with classic country that is already earning 1835 Madison buzz and praise – the black and white scenes paint a picture of Faith as a 2013 revision of Patsy Cline.

Faith says it was important to her that the video have the glimmer of redemption that comes through in the song. 

“You’ll just have to watch the video and see how it ends,” she says. “But this isn’t just a song about a bad relationship. To me it’s empowering in its own way – it’s about making a choice and taking control.”

Stereo Subversion also got the opportunity to chat with Faith a bit more about the new video.

Stereo Subversion: How did you get the idea for the video for “PBR Song?”

Faith Evans Ruch: The idea was Edward Valibus’s. He directed the video and wanted to depict the relationship between the bar and home life in the lyrics.

SSv: What do you hope people will take away from the video?

Faith: I think people will be able to relate to the general sentiment we act out in the video. And I hope that entertains them.

SSv: Do you think that “PBR Song,” and the corresponding video are a good insight into what to expect from 1835 Madison, musically, thematically or otherwise?

Faith: It has a classic feel, with a sassy flare. I think that gives a sneak peek into just a few of many catchy qualities you’ll find on “1835 Madison.”

SSv: What made you decide to film in black & white? What sort of mood are you hoping to evoke with this video?

Faith: It was, again, Edward’s idea to film in black and white. I was hesitant with the idea, until he showed me some of the practice still shots, and I was sold. The song, with it’s barrel house-style piano and horns, carries with it the essence of a time passed, and the black and white ties in to maintain that characteristic visually.

SSv: What was it like working with Edward Valibus?

Faith: Working with Edward was a breeze. He was organized, and had all the details set ahead of time so that all I had to do was follow instructions. He made my job easy that day. His talents really shine through in the finished product, I’m sure you’ll see.

SSv: How did you select Kudzu’s for the location?

Faith: It’s funny, because Kudzu’s was one of the earliest bars I played in Memphis once I started playing outside of open mic’s. I’ve done some growing there for sure. Edward was meeting with the owner, Jerry King, on another project, and my video planning came up. Jerry was like, “Hey, I know Faith! Y’all can film it here!” It met all the criteria we had envisioned for the set, so it was funny to see how life just works out so well sometimes. It’s real nice when good things fall into place that way.

SSv: How was it shooting the video in just one day? Did that add stress or excitement to the process?

Faith: Hahaha, it was no biggie! I’m a nurse — it wasn’t even a 12 hour day like I’m used to, and it was fun, so no sweat!

SSv: What inspired you to record 1835 Madison? What do you hope to achieve with the album?
Faith: It was my first batch of songs — my diary in many ways. It’s, to a large degree, an explanation as to how this journey all began for me. I needed to set that “in stone” before continuing to move on, as a person and as an artist.

SSv: Any big plans for the near future?
Faith: Well, right now I am working on putting some tour dates on the calendar for 2014, so let me know where y’all want me and I’ll do my best to get there!

Tags: News


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