No one expects too much from the Cool Kids in the way of innovation. The Bake Sale EP was not the sound of hip-hop reinvented, but rather a clever appropriation and re-imagining of some common hip-hop tropes, disarmingly delivered. So it’s at once disappointing and reassuring that the first single from their upcoming debut LP, When Fish Ride Bicycles, finds the Cool Kids yet again utilizing the same tricks that worked so well on The Bake Sale.
As is their wont, the Cool Kids operate at snail’s pace, allowing the listener to soak in every whistle and deep synth swell with plenty of time left over to enjoy Chuck Inglish’s and Mikey Rocks’ tossed-off braggadocio. In fact, the hook (“this is the sound of throwing pennies on the ground”) may very well be a tacit acknowledgement by the Cool Kids of just how easy this shit is for them. And by song’s end, you realize both are doing laps around their peers without breaking a sweat.